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Turning visual presence into a business advantage

Tia Stankova | Visual Strategist | Founder of DressClass
 

My professional journey has always been about one essential skill:

Clarity in how we communicate without saying a word.

Long before hybrid work became the norm, I worked at the intersection of business environments, professional image and communication. I did not begin as a stylist focused on trends, but as a strategic thinker observing how visual cues influence perception, confidence and trust — especially in high-stakes professional contexts.

Visual presence is rarely just about clothes.

It is about how people feel when they show up for important moments:

  • meetings where decisions are made

  • client conversations where trust matters

  • leadership roles where visibility carries weight

  • hybrid environments where expectations are unclear
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About Me

Before founding DressClass, I spent years working with professionals who needed to communicate authority, credibility and clarity — both online and in person. My experience spans corporate environments, media and public-facing contexts, and extensive individual client work.

I created DressClass to bring structure and confidence into an area that often feels subjective or stressful. My approach is deliberately non-judgmental and practical. I believe that professional presence is a learned skill, not a talent you either have or don’t.

Across hundreds of individual consultations and corporate sessions, my work is defined by three principles:

  • Practical, not theoretical

  • Confidence-building, not rule-enforcing

  • Business-relevant, not trend-driven

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 Let’s talk about how this can work for your organization.

When I work with a team, the goal is simple: to help people show up as themselves — more confident, more intentional and more effective.
Book a 15-minute Intro Call