Corporate and business photoshoots
A corporate photoshoot doesn't start in front of the camera. It starts with a clear concept of how you want your business to look.
I create the complete visual concept — from wardrobe, colours and location to the shot types and how the content will be used after the shoot day.
Companies invest in a photographer, a team and a shoot day, but only at the last moment start deciding who wears what, where to stand, which shots are needed, and what they'll actually be used for.
The result is often good photos that don't work well enough for the website, campaigns and communication of the business.
“My job is to connect the brand, the people and the business goals into one clear visual concept before the first shot is taken.”
We define what the images need to communicate and how they should align with the brand's positioning, audience and identity.
Selecting colours, cuts, combinations, shoes and accessories for individuals or for the whole team.
Aligning wardrobe, background, interior and details with the brand's colour palette.
A concept for the right setting — office, studio, hotel or outdoor location — plus furniture, props and decorative elements where needed.
Guidance on stance, body positioning, interaction between people and the overall feel of each shot.
We plan which shots are needed — individual, team, working shots, portraits and details — and which images should be vertical, horizontal, or leave room for text and design.
We plan the shots around their real-world use — website, LinkedIn, PR, employer branding, advertising, presentations and social media.
Where relevant, the concept also includes video content, so a single shoot day produces the maximum amount of usable material.
When a photoshoot is structured in advance, a single shoot day produces a range of visual assets — for the website, campaigns, team page, leadership profiles and future communications.
The goal is that a few months later the business doesn't end up with dozens of beautiful yet almost identical shots. Variety in composition, context, orientation and mood is what makes the material usable long-term.
1 shoot day
One shoot day — many different shots
We establish why you're doing the shoot, where the content will be used, and what it needs to communicate.
I build the direction — colours, wardrobe, styling, location, decor, mood, shot types and visual references.
We plan the specific looks, accessories, participants, shot list, formats and the specialists required.
Where agreed in scope, I'm present on the day, overseeing visual consistency — styling, details, positioning and execution of the concept.
The result is a library of visual assets, built with the business's real communication needs in mind.
Where needed, I can help assemble and coordinate the right shoot team for your project — based on the concept, location and budget.
I combine experience in fashion, styling and working with corporate clients. This lets me approach a business photoshoot not just through aesthetics, but through the company's positioning and goals.
I work with teams, leaders and marketing departments on visual culture, corporate styling and preparing content for communication.
More about meWe've worked with organizations in finance, services, retail, and media.
"Tia is a remarkable professional with exceptionally deep knowledge of her field. Her work is result-driven. With her help we managed to improve the dress code in our organisation, and we continue working together on developing new uniforms."
"With Tia, we ran 8 dress-code training sessions for our employees. Her approach was interactive, she shared extremely useful information and plenty of examples. Our team's image has improved significantly since we started working with her."
Tell me what's coming up — a new website, a campaign, PR communication, employer branding or a refresh of your visual content. We'll discuss how to turn the shoot into a consistent visual system for your business.
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