Uniforms / Medical
Accessories with a medical uniform? Why not!
Earrings, a watch, glasses, colour — the small details that let us make a medical uniform our own without losing a professional presence.
Insights
Ideas on style & presence
Expert articles, tips, and stories on wardrobe, dress code, shopping, and visual presence.
Business / Photoshoot
A corporate photoshoot that works for the business: planning images for your website, PR, LinkedIn and employer branding
How to turn a corporate photoshoot from a one-off event into a visual library marketing, HR and PR will use for months.
Uniforms / Medical
Cotton, polyester or performance fabrics: what actually works for a medical uniform?
Why “100% cotton” is no guarantee of a good medical uniform, and how to choose fabric around real work, movement and the team.
Business / Professional
Why Your Clothes Do Invisible Work in High-Stakes Meetings
Cognitive fatigue changes how decision-makers judge you. Your clothing can either lighten their mental load — or add to it.
Business / Professional
Color Myths: What Actually Works
Red signals dominance. Blue builds trust. How much of this has real scientific backing — and how much is marketing wrapped in the language of psychology?
Wardrobe Strategy
The Billionaire's Uniform: When the Same Outfit Is Power and When It's a Mistake
Steve Jobs, Zuckerberg, Obama. Why the personal uniform works for them — and when the same strategy backfires for everyone else.
Business / Professional
Professional Dressing for Women: What Actually Works (and Why Conservative Is Not the Answer)
Women are judged on their clothing differently from men. Documented, measurable, uncomfortable — and important to understand if you work in heavy-eyed environments.
Business / Professional
Online Meetings Have Their Own Rules — Here's How to Look Convincing
Video meetings are not just a room moved to a screen. They have their own visual grammar — and clothing that works in person often does not work on camera.
Business / Professional
Quiet Authority: The New Visual Grammar of Serious Environments
The old rules of power dressing can now work against you. What changed in the visual language of power — and why.
Business / Professional
Why "Judge Me by My Mind, Not My Looks" Doesn't Work the Way You Think
The double trap of the smart woman in professional environments — and why the exit is not a better visual strategy, but a different relationship with clothing.
Business / Professional
Enclothed Cognition: How Clothes Shape Your Thinking, Behavior, and Business Results
Clothes are more than appearance — they change how we think, feel, and act. The science of enclothed cognition and how to use it strategically in business.
Business / Professional
Decoding the Formal Dress Code
At least once in a lifetime all of us has to dress more formally and follow a certain dress code for an event. Most frequently we are required to be specially dressed for wedding celebrations when…
Business / Professional
How to Dress for Court
Recent research shows that people can make a very accurate assessment of us just by looking at our clothes without even seeing our faces. Social status, education, preferences, interests, mood –…
Business / Professional
Your Video Call Look
If you want to look professional, convincing, and make the right first impression , here are the most important steps you need to follow when preparing for a video call.
Wardrobe Strategy
Building a Capsule Wardrobe
The beginning of autumn is a great time to rethink the wardrobe and reorganize our clothes in a brand new way. The capsule wardrobe is a wonderful method for that.
Wardrobe Strategy
Your Personal Wardrobe Strategy
How are the clothes I have in my personal wardrobe manufactured? How does fashion industry work to deliver garments in stores at such different prices? Does it matter of what price range will be…
Wardrobe Strategy
Wardrobe Decluttering Guide
On the verge of spring, it seems as though the issue of wardrobe decluttering is becoming more and more relevant. In fact, there is no need to wait for the spring season to arrive in order to…
Wardrobe Strategy
Wardrobe Detox
When your wardrobe is overflowing with clothes, but you still feel like you have nothing to wear, it's time to optimize your space. Remember that clothing is meant to bring you…
Body & Fit
Dress for Your Body Type
Why is it important to know your body type? It is important to have the body type determined, as it helps a lot when choosing clothes. When we know what patterns, colors, combinations and lengths…
Body & Fit
How to Visually Hide the Belly with Clothes
Generally, winter is that time of the year when we perform less physical activity. This is why we often gain weight in the abdominal area. Fortunately, thanks to different colors, cuts , lengths,…
Body & Fit
Flattering Plus Size Outfits
Tia Stankova is a world class fashion stylist. She has found better looks and styles for women around the globe. She’s written two fashion books for Kindle and she’s currently working her next…
Shopping
Expert Shopping Tips
Learn how to shop more effectively and avoid impulse buys with these professional tips. Build a wardrobe you truly love without the post-shopping regret.
Shopping
How to Recognize Quality Clothing
A practical guide to identifying high-quality garments while shopping. Learn the key indicators of quality, from fit and construction to fabric and finishing details.
Accessories
How to Match Jewelry and Clothes
Learn how to expertly pair your jewelry with your clothing for a cohesive and polished look. This guide offers essential tips for matching accessories to your outfit for any occasion.
Special Occasions
What to Wear to a Wedding
Attending a wedding is a joyous occasion, but guest attire can be confusing. This guide outlines the essential apparel mistakes to avoid for both men and women, ensuring you look appropriate and stylish.
Special Occasions
Wedding Dress Mistakes to Avoid
Choosing a wedding dress is a significant part of your bridal journey. To ensure a seamless and joyful experience, it's crucial to be aware of common pitfalls that many brides encounter.
Style Icons & Heritage
The Legacy of Coco Chanel
Gabrielle 'Coco' Chanel was a revolutionary designer who forever changed women's fashion. Discover her most iconic contributions, from pioneering trousers for women and the little black dress to the legendary Chanel No. 5 perfume.
Style Icons & Heritage
Facts About Christian Dior
Discover the lesser-known facts about Christian Dior, from his architectural aspirations and groundbreaking fashion innovations to his personal struggles and the short but impactful career that forever changed the industry.
Style Icons & Heritage
Royal Style Through the Ages
From Queen Elizabeth's timeless consistency to Kate Middleton's modern influence and Meghan Markle's anticipated debut, this post explores the evolution of royal style and the iconic looks that have defined the women of the British monarchy.
Style Icons & Heritage
A Guide to Cotton: Understanding Conventional, GM, and Organic
This guide explores the three main types of cotton used in fashion: conventional, genetically modified, and organic. Learn about their differences, production methods, and impact on the environment and your wardrobe.